Pioneering Sustainable Business Practices

In 1994, John Elkington, a British management consultant, introduced the 'Triple Bottom Line' model, which emphasized that companies should not solely focus on making profits but also strive to improve people's lives and contribute to the well-being of the planet for sustainable business growth. This model has played a significant role in promoting Corporate Social Responsibility (CSR) globally. In Japan, a similar concept known as 'Sanpo-yoshi' or 'Three-Way Satisfaction' exists. Coined by Japanese Omi merchants in the 16th century, Sanpo-yoshi emphasizes that businesses should aim to benefit all stakeholders, including the wider community, rather than solely focusing on the interests of sellers and buyers. It embodies a spirit of respect for nature. This concept has been passed down through generations.

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