The Three Pillars of Self-Confidence Unveiled in 'SOUJI' Volunteerism


The other day, I read a news article about the personal benefits of engaging in volunteer work focused on picking up trash (cleaning), also known as "SOUJI" in Japanese. The article featured Mr. Mitsuhide Yoshikawa, a successful Japanese recycling business CEO, who incorporates "SOUJI" volunteer work into his daily routine. In the article, he stated, "Self-confidence helps you build trust in yourself, which leads to experiencing joy and happiness more easily. Self-confidence is the result of multiplying three factors: Self-esteem, self-efficacy, and self-contribution. Engaging in daily "SOUJI" volunteer work allows him to fulfill these factors.

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