Imagination's Victory

The French psychologist Emile Coue (1857-1926) proposed the Law of Reversed Effort, which suggests that in a conflict between imagination and willpower, the imagination always emerges victorious without exception. To explain further, if we desire something to be achieved through willpower or the conscious mind, but even harbor a slight imagination that it will not happen, then it certainly won't. This is because our subconscious mind, which stores data, memories, and positive/negative thoughts, holds 90% of our brain's processing power beyond our conscious mind and fuels our imagination. Thus, it is only natural for the preservation of the human species that the imagination triumphs over willpower. The Law of Reversed Effort underscores the significance of positive thinking and autosuggestion.

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