The Influence of Cultural Perspectives

When searching for 'Life after retirement' in the Japanese language on a search engine, websites related to retirement funds are highly ranked. This seems to be the result of a commercialized negative campaign stirring up uneasiness about post-retirement cashflow requirements. There is a dark joke in Japan that goes, 'Japanese elderly tend to save a portion of their pension money just in case they need it in the future.' As a result, this negative sentiment has dampened consumer spending. On the other hand, when searching for the same topic in English, websites related to tips for enjoying a happy life after retirement, mostly originating from US websites, are highly ranked. Thus, the perspectives on post-retirement life and saving or spending in both countries are markedly contrasting, regardless of whether it is good or bad.

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