The Role of Personal Feelings in Evaluating the Value of Goods and Services

 

It appears that people often use their personal feelings, particularly those of being "helpful" or "happy," as a yardstick for assessing the worth of products and services. These feelings can vary depending on the circumstances and timing, with changes occurring either broadly across a population or being specific to a select few. Given these dynamics, it is crucial for providers of goods and services to target people during specific moments and situations, discerning what evokes the strongest feelings of "helpfulness" and "happiness." This approach is pivotal for advancing value creation. Without this provider judgment being grounded in a commitment to genuinely benefiting people and society, sustainable growth cannot be anticipated.

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